1. Shoot into the sun--directly into it. Having someone backlit by the sun can really make things look dreamy and it will greatly improve your production value.
We just shot a video for Element Skateboards last night and the best footage was the backlit stuff. I'll post it here as soon as we're done editing it.
2. Use uninflected photography: make a shot of a spoon a spoon! Not a whip pan-dolley-zoom! Steady shots look so much more pro.
3. And Please! Please! Invest in a good tripod--one with a fluid head. They're around $400.
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